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3CE
View collectionA'PIEU
From kawaii sheet masks to adorable makeup, A'PIEU is a brand bursting with youthful energy. Sister to award-winning K-Beauty brand MISSHA, A'PIEU products are hypoallergenic and full of gentle ingredients, making them perfect for sensitive skin.
🐰 Cruelty-free 🐰
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ABIB
Helping skin to recover from the effects of environmental stressors, K-Beauty brand ABIB focuses on developing effective, minimalistic skincare. The brand takes its name from the first month in the ancient Hebrew calendar, alluding to the start of harvest season, and the idea of rejuvenation, new beginnings and the brand’s beliefs of helping skin return to its original state.
🐰 Cruelty-free 🐰
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ACNE
View collectionACROPASS
View collectionAESTURA
View collectionALL
View collectionALTERNATIVE STEREO
View collectionAMUSE
View collectionANNIE'S WAY
View collectionANTI-AGEING
Combat the signs of ageing with our curated collection of Korean and Japanese skincare. Preventative care at its best, browse our range below or get in touch with the Cheripai team if you need help choosing the right products for your skin.
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ANUA
Following the mantra “Keep Things Simple” Anua is a Korean skincare brand that believes in the power of pure, organic ingredients. Each Anua product has been carefully formulated to deliver maximum effectiveness to the skin - without the need for unnecessary filler ingredients. The award-winning Anua Heartleaf 77% Soothing Toner is a must-try for all skin types - particularly acne-prone, sensitive skin.
🐰 Vegan & Cruelty-Free 🐰
View collectionATHÉ
View collectionAUTUMN FAVOURITES
View collectionAXIS-Y
View collectionBACK IN STOCK
View collectionBANDAI
Japanese toymaker BANDAI was founded way back in 1950, with the company's current headquarters in Tokyo. At Cheripai, you'll find some of the cutest cosmetics created in collaboration with Bandai - including our adorable Sanrio bath bombs and Pokémon bath bombs!
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BANILA CO
Known for its skin-first approach, Banila Co has achieved somewhat cult status in Korea. You might have already heard of the brand's famous Clean It Zero Cleansing Balm - there's one sold every 3.1 seconds!
🐰 Cruelty-free 🐰
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BASE
View collectionBB LAB
View collectionBE OUR VALENTINE
View collectionBEAUTY OF JOSEON
Beauty of Joseon is a natural skincare brand inspired by the women of the Joseon Dynasty. All Beauty of Joseon products are centered on traditional herbal ingredients - a practice known as 'Hanbang' - to help a wide range of skin types achieve a brighter, healthier complexion.
🐰 Cruelty-free 🐰
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BEAUTY OF JOSEON GINSENG DUO OFFER
Take 15% off our new Beauty of Joseon arrivals when you buy the duo together.
Add the Beauty of Joseon Revive Eye Serum and Beauty of Joseon Ginseng Cleansing Oil to your cart
and enter code: GINSENGDUO at checkout.
BENTON
Founded by doctor Jang Won and his brother Chae Won Lee, Benton believe in the power of natural beauty. With a focus on healthy, happy skin, you'll find no harmful chemicals or preservatives here - just plenty of Korea's must-have skincare ingredients like bee venom and snail secretion filtrate.
🐰 Cruelty-free 🐰
BERRISOM
View collectionBEST IN KOREAN & JAPANESE BEAUTY 2022
View collectionBEST OF SALE
View collectionBESTSELLERS
Say hello to our K-Beauty and J-Beauty bestsellers. Our customers have great taste, so if you're not sure what to buy, you'll be able to find some inspiration from our Cheripai top picks below!
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BLACK FRIDAY 20% OFF
View collectionBLACK FRIDAY 30% OFF
View collectionBLACK FRIDAY 50% OFF
View collectionBLACK FRIDAY 70% OFF
View collectionBLACK FRIDAY: 30-50% OFF
Shop our biggest discounts ever, only during our Black Friday sale.
View collectionBODY
View collectionBRIGHTENING
View collectionBUY 1 GET 1 50% OFF
LIMITED TIME DEAL: Buy 1 Get 1 50% off across some of our all-time favourite lip products. Offer ends 3rd April 2023 @ 23:59 BST.
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BY ECOM
After trying thousands of beauty products herself, but struggling to find the perfect solution, Korean influencer Ecom decided to launch her own brand - BY ECOM. With the motto 'we believe in the power of good ingredients' the driving force behind the brand, BY ECOM is dedicated to creating honest beauty products with specific skin concerns in mind.
🐰 Cruelty-free 🐰
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CANMAKE
Instantly recognisable from the kawaii, princess-inspired packaging, Japanese brand Canmake is super popular throughout Asia. First established in 1985, you'll find Canmake in beauty stores all over Japan - the Mermaid Skin Gel UV is one of its bestsellers!
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CHEEKS
View collectionCHERIPAI
View collectionCLEANSER
View collectionCLIO
View collectionCOSRX
View collectionCUSHION FOUNDATIONS
View collectionCYBER WEEKEND: DAILY DEAL
TODAY'S SPECIAL OFFER: BUY 1 GET 1 FREE ON MA:NYO SERUMS
Mix and match award-winning serums from ma:nyo. Add any two serums to cart and get the cheapest free.
View collectionT&Cs: ma:nyo Cyber Deal is valid from 02.12.24 (09:00) - 03.12.24 (00:00) and available while supplies last. Discount automatically applied once products are added to cart.
D'ALBA PIEDMONT
One of our premium Korean beauty brands, the D’Alba Piedmont focuses on providing luxurious, anti-ageing solutions for modern lifestyles. Free from artificial fragrances and colouring agents, this cruelty-free brand uses ingredients like the precious white truffle from Italy target, treat and care for skin.
🐰 Cruelty-free 🐰
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DASHING DIVA
View collectionDR. CEURACLE
View collectionDr. G
View collectionEASTER SALE TOP PICKS
View collectionELIZAVECCA
While Elizavecca's cute, quirky packaging is sure to catch your eye, the falling in love part is pretty much guaranteed once you've tried the brand's products. Affordable, effective and sure to liven up your skincare collection, we're big Elizavecca fans here at Cheripai.
🐰 Cruelty-free 🐰
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ESFOLIO
Powered by natural ingredients, esfolio is all about making effective skincare for great prices. For a budget-friendly pick me up, you can't go wrong with an esfolio sheet mask.
🐰 Cruelty-free 🐰
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ETUDE
Feminine yet playful, Etude House is extremely popular throughout South Korea and across Asia. Known for its iconic pink storefronts and cute, princess-inspired branding, explore Etude makeup and skincare products available here at Cheripai.
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ETUDE x KAKAO FRIENDS
Join Choonsik and Ryan on a summer picnic with this adorable limited edition collection from Etude and Kakao Friends. Available until stocks last, this 6-piece makeup and skincare collection contains 2 exclusive shades of Etude’s Fixing Tint: Pink Yam and Orange Mojito.
View collectionEYE CARE
View collectionEYES
View collectionFILLIMILLI
View collectionFWEE
fwee specialises in creating daily makeup to help you express your individuality and mood. With aesthetic packaging and innovative formulas, this Korean makeup brand is quickly gaining popularity in Seoul. Made 100% in Korea, fwee is the sister company to trending skincare brand Numbuzin.
View collectionGLINT
View collectionGLOWPICK WINNERS 2021
GLOWPICK is an online Korean beauty platform powered by authentic, non-paid reviews from consumers. GLOWPICK hosts its highly anticipated beauty awards twice a year, celebrating the highest-rated products in the industry.
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Discover 1st, 2nd & 3rd place winners from the GLOWPICK AWARDS 2021 below. You can also view the full award list here.
GOODAL
View collectionHAIR
View collectionHALLOWEEN
View collectionHARUHARU WONDER
Vegan-friendly, Haruharu Wonder provides clean beauty solutions for all ages and skin types. Every product contains a minimum of 95% naturally-derived ingredients, with the antioxidant fermented black rice as the brand’s star ingredient.
🐰 Cruelty-free 🐰
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HEIMISH
Founded in 2016, Heimish (pronounced 'hey-mish') has been making waves in the skincare world since its launch. Dedicated to promoting the beauty of natural skin, don’t miss the bestselling All Clean Balm and Heimish's Insta-worthy Hydrogel Eye Patches.
🐰 Cruelty-free 🐰
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HELLO KITTY X CATHY DOLL
Hello Kitty needs no introduction, and our favourite Sanrio cat has collaborated with Asian brand Cathy Doll to create a super kawaii, exclusive makeup collection. Shop our selection below!
🐰 Cruelty-free 🐰
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HEYNATURE
View collectionHOLIKA HOLIKA
Holika Holika was founded in 2010, and combines high-quality Korean skincare with affordable prices. Alongside its brilliant range of skincare, Holika Holika is well-known for its playful makeup range and vibrant packaging - making it a big hit with younger audiences.
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HOUSE OF HUR
View collectionHYPERPIGMENTATION
View collectionI DEW CARE
Looking for I Dew Care in the UK? You've found it! We're so excited to stock some of this playful K-Beauty brand's bestselling products - including the birthday cake scented Cake My Day wash off mask. Explore our I Dew Care collection below!
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I'M FROM
View collectionILLIYOON
View collectionINNISFREE
One of the bestselling skincare brands in Korea, Innisfree is powered by natural ingredients responsibly sourced from the pristine Jeju Island. Dedicated to providing innovative solutions for all skin types and concerns, Innisfree makes healthy, happy-looking skin not only achievable but affordable too.
🐰 Cruelty-free 🐰
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INNISFREE & ISNTREE SALE
View collectionIPKN x BAMTOREE
Modern Korean beauty brand IPKN has teamed up with the adorable BAMTOREE for its latest collection. BAMTOREE bear is featured on all products, including IPKN’s bestselling Newest Honey Pact and the super cute gift set with Bamtoree stationary. Don’t miss out on this limited edition collection!
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ISNTREE
Isntree is an award-winning Korean skincare brand dedicated to creating effective, all-natural skincare that’s free from animal testing. Whether it’s their nourishing hyaluronic acid line or calming green tea range, Isntree has a solution for every skin type.
🐰 Cruelty-free 🐰
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ISOI
Harnessing the power of nature, ISOI's clean formulas use high-quality botanical ingredients for effective, gentle skincare. The brand's Blemish Care Serum is a consistent bestseller, winning awards consistently for the past decade.
View collectionIT'S SKIN
Korean skincare brand It's Skin is loved all over Asia for its clinical-grade skincare solutions and use of powerful, natural ingredients. Continuously researching and developing its products, It's Skin's mission is to help customers to restore balance and achieve healthy, happy skin.
🐰 Cruelty-free 🐰
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IUNIK
If you're looking for straightforward, all-natural skincare that works then you're in the right place. Enter iUNIK, the K-Beauty brand that focuses on effective, minimalistic formulas designed to deliver results. From snail mucin and centella asiatica to propolis, tea tree and galactomyces, you'll find all your favourite ingredients here.
🐰 Cruelty-free 🐰
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J-BEAUTY
View collectionJAVIN DE SEOUL
View collectionJUMISO
Owned by HELLOSKIN, Korean brand Jumiso created its name from combining two words: ju (주) and miso (미소). Translating to 'Give Smiles', Jumiso products are all about helping you achieve healthy, happy and glowing-from-within skin. From revolutionary cupra rayon sheet masks to the incredible All Day Vitamin serum, there's a Jumiso product for absolutely everyone.
🐰 Cruelty-free 🐰
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JUST IN: J-BEAUTY
View collectionK-BEAUTY
Explore our entire Korean beauty section here using the filters provided, or search by brand or product type in our navigation bar! Discover Korean Skincare and Makeup in the UK with CHERIPAI, with popular brands like Innisfree, Etude House, Beauty of Joseon and A’Pieu.
View collectionKAHI
View collectionKANEBO
Kanebo is a subsidiary of KAO Corporation - the Japanese company known for creating Biore. Perhaps its most famous skincare product, don't miss out on the Suisai Beauty Clear Powder - an innovative enzyme cleanser perfect for a deep cleanse. Shop the Kanebo Suisai collection in the UK with Cheripai.
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KAO
Biore and MegRhythm are part of the Kao Corporation - one of Japan's oldest cosmetics companies. Founded in Tokyo in 1887, we're delighted to stock a number of Japanese exclusives here at Cheripai - including the highly praised Biore UV Aqua Rich Watery Essence Sunscreen.
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KAWAII CHRISTMAS
View collectionKISSME HEROINE MAKE
With a history that dates back to 1825, KISS ME is one of Japan's biggest and bestselling beauty brands. If it's long-lasting, smudge-proof mascaras and eyeliners you're after, then look no further than KISS ME's manga-inspired Heroine Make line.
🐰 Cruelty-free 🐰
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KLAVUU
View collectionKOJI
View collectionKOSÉ
KOSÉ was founded in Tokyo, Japan way back in 1948. Alongside many prestige brands, KOSÉ is the parent to many affordable famous Japanese brands like softymo and SUNCUT. Shop our KOSÉ range in the UK at Cheripai today!
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LANEIGE
Originating in 1994, Korean beauty brand Laneige takes its name from the French word for snow - "la neige". Basing its philosophy around the unique relationship between snow and water, and how one element is continuously reborn into the other, Laneige developed its own advanced Water Science technology to ensure each and every one of its products could deliver incredible hydration upon application.
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LILYBYRED
View collectionLION
View collectionLIP CARE
View collectionLIPS
View collectionLOVISIA
Japanese cosmetics brand Lovisia is famous for collaborating with some of the world’s biggest anime brands, including Pokémon and Nintendo. Found in stores like It’s Demo and official Pokémon Centers, Lovisia’s adorable sheet masks, body care products and accessories are perfect for lovers of all things kawaii.
LULULUN
Say hello to LuLuLun - Japan's number 1 sheet mask brand. Affordable and undeniably adorable, you'll find 7 individual sheet masks inside one LuLuLun packet. Gentle enough to use daily, all LuLuLun masks are free from fragrance, mineral oils and artificial colouring.
🐰Cruelty-free🐰
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MA:NYO
Shop Manyo Factory in the UK with Cheripai. ma:nyo is an award-winning Korean skincare company that infuses the finest natural ingredients into their products to exceptional results. Clean. Vegan. Cruelty-free.
View collectionMAKEUP
Browse our entire Korean and Japanese makeup collection right here. You'll find all your K-Beauty and J-Beauty favourites, including Kiss Me Heroine Make, Etude House and more!
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MAKEUP TOP PICKS
View collectionMANDOM
View collectionMASK SETS
View collectionMEDIHEAL
With over 1.5 billion sheet mask sales to its name, MEDIHEAL is one of South Korea's biggest skincare brands. Pioneers of the sheet mask revolution, MEDIHEAL work with top dermatologists, scientists and aestheticians to create science-led skincare solutions. Make sure you don't miss out on MEDIHEAL's exclusive LINE FRIENDS and BT21 collaborations!
🐰 Cruelty-free 🐰
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MEISHOKU
View collectionMICHE BLOOMIN'
View collectionMINI
View collectionMISE-EN-SCÈNE
View collectionMISSHA
From award-winning BB creams to revolutionary skincare, MISSHA focuses on delivering the very best solutions for all skin types for affordable prices. Serious about results, you'll only find the highest quality ingredients inside every MISSHA product.
🐰 Cruelty-free 🐰
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MIXSOON
View collectionMOISTURISER
View collectionMOMO PURI
View collectionmoonshot
moonshot cosmetics is a South Korean beauty brand founded by media giant YG Entertainment. Taking inspiration from K-Pop groups like Blackpink, moonshot products help fans to effortlessly recreate the fresh, edgy looks often found in the music scene. The range of cushion foundations and lightweight lip tints are some of moonshot's bestsellers.
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MUST-TRY JAPANESE BEAUTY
View collectionNAILS
View collectionNEEDLY
View collectionNEW
View collectionNot on Sale
View collectionNUMBUZIN
Meet numbuzin: an honest and effective skincare brand. One of the most popular K-Beauty brands of the moment, their easy-to-follow numbered system makes finding products to treat your individual skin concerns simple. Their award-winning No.3 Super Glowing Essence Toner is a must-try!
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"What's your number?"
OIL CONTROL
View collectionPACK-AGE
Indie K-Beauty brand PACK-age specialise in creating kind-to-your-skin sheet masks. As well as being packed full of natural, effective ingredients, each mask is accompanied by a very important message - reminding you to take care of yourself and your wellbeing, as well as your skin.
🐰 Cruelty-free & vegan 🐰
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PERIPERA
View collectionROHTO
With a history that dates all the way back to 1899, a number of skincare brands fall under the ROHTO umbrella. Available all over Japan, one of the most famous has to be Melano CC: developed specifically to brighten and combat hyperpigmentation caused by acne scarring.
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ROM&ND
Rom&nd - also known as Romand - is a South Korean brand founded with the help of popular Korean influencer Saeron Min. Known for its dreamy aesthetic and high-quality makeup products, Rom&nd is all about helping you to enhance your own unique beauty while discouraging unattainable beauty ideals.
🐰 Cruelty-free 🐰
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ROMAND
View collectionROUND LAB
View collectionROVECTIN
View collectionSALE PICKS
View collectionSANRIO
Looking for Sanrio makeup? You'll find the cutest beauty collabs here at Cheripai. From the amazing Hello Kitty makeup range created with Cathy Doll to our exclusive Sanrio Japan sets, your cart is guaranteed to get 100% more kawaii when you shop our Sanrio range below.
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SECRET KEY
South Korean beauty brand Secret Key don't mess around when it comes to skincare. With its very own research centre leading the way, Secret Key listen to consumers and use innovative skincare technologies to create effective, affordable products that deliver fantastic results.
🐰 Cruelty-free 🐰
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SENSITIVE
View collectionSERUM AND AMPOULE
View collectionSETS
View collectionSHEET MASKS
View collectionSHISEIDO
Sharing its cosmetic expertise with the world for over 145 years, Shiseido is one of Japan's most respected beauty brands. Shiseido is known for its high quality brightening and anti-ageing products, and its affordable subsidiary brand SENKA.
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SK-II
View collectionSKIN1004
View collectionSKINCARE
View collectionSKINFOOD
View collectionSO NATURAL
View collectionSOME BY MI
View collectionSON & PARK
Son & Park is the creation of celebrity makeup artists - Son Dae Sik and Park Tae Hyun - who are often said to be the reason behind the creation of the popular dewy "no make-up" look in Korea. The cult Son & Park Beauty Water is the brand's bestseller, and has been known to be loved by numerous K-Pop and K-Drama stars.
🐰 Cruelty-free 🐰
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SPECIAL OFFERS
Sale items are non-refundable and not compatible with discount codes. Please check the item description - some clearance items will have information regarding expiry dates.
View collectionSPF
Discover the very best Korean and Japanese sunscreens with Cheripai. Even here in the UK, you should wear SPF every single day to protect your skin from harmful UV rays and combat signs of aging. ☀️
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SPRING SALE: TOP PICKS
View collectionSTOCKING FILLERS
View collectionTHE SAEM
View collectionThis Week's Bestsellers
View collectionTIRTIR
View collectionTOCOBO
Meet TOCOBO – a new, vegan skincare brand recently launched in Korea. Living by their motto of “Follow Your Intuition”, TOCOBO focus on creating effective yet straightforward skincare solutions designed to treat the skin’s needs. Leaving you with a healthy complexion, expect high-quality ingredients with no unnecessary additions across the line.
🐰 Vegan & Cruelty-free 🐰
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TONER, ESSENCE & LOTION
View collectionTOO COOL FOR SCHOOL
View collectionTOOLS & ACCESSORIES
View collectionTORRIDEN
View collectionTRENDING
Curious about what's currently popular with beauty lovers in South Korea, Japan and here in the West?
We do the research and bring the trends straight to you. From Indie brands to sellout products, shop it first at Cheripai!
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UNDER £10
Looking for J-Beauty or K-Beauty on a budget? You've found the best place on Cheripai! Treat yourself and your skin to something special from our under £10 range.
View collectionUNDEREYE
View collectionUNOVE
View collectionUTENA
View collectionVT
VT Cosmetics merge advanced dermatological science with the power of natural ingredients to create clinical-grade skincare gentle enough to be used at home. The viral Reedle Shot line uses powerful micro-needle technology to deliver active ingredients deep into the skin - revitalising your complexion by refining pores and combatting skin texture.
View collectionWAKEMAKE
View collectionWAPHYTO
Waphyto is an innovative Japanese wellness brand powered by plants. Founder Atsuko Morita has combined the best that mother nature has to offer with the latest biomethodological advancements to create beauty alchemy.
Waphyto uses the finest natural ingredients harvested locally from Mikawa, Japan. All products are free from parabens, sulfate compounds, preservatives and synthetic colorants or fragrances. Recycled plastic and paper have been used to create the brand's beautiful packaging.
🐰 Vegan and cruelty-free 🐰
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